Three criteria to consider when analyzing the site

I.Visual Design and Navigation

Visual design is tha appearance of the site. It's more tham just a pretty homepage and it doensn't have to be cutting edge and trendy. Good visual design is high qua lity, appropriate, and relevant for the audience and the message it is supporting. It communicates a visual experience and may even take your breath away.

II.Content and Navigation

Content is the information provided on the site. It is not just a text., but music, sound, animation, or video -- anything that communicates a sites body knowledge. Good content should be engaging , relevant, and appropriate for the audience. You can tell it's been developed for the web because it's clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful, or funny bit it always leaves you wanting more.

III. Criteria for both categories: Structure and Navigation

Structure and navigation refers to the framework of a site, the organization of content, the prioritization of information, and the method in which you move through the site. Sites with good structure and navigation are consistent, intuitive, and transparent. They allow you to form a mnetal model of the information provided, where to find things, and what to go quickly and offers easy access to the breath and depth of the site's content.